Seminar: Business storytelling
A DYNAMIC, ACTIONABLE SEMINAR TO ENHANCE YOUR MARKETING AND HAVE A DIRECT IMPACT ON YOUR SALES.
[Objectives]
The objectives are both human and business-focused, providing a motivating boost to your skills.
Over the course of two days, we will work with you to develop a strategic storytelling approach that will make all the difference to your business. Today, more than ever, a company’s success depends on a number of complementary elements: strategy, value proposition, sales optimisation, recruitment, talent development and retention, increased profitability, leadership and, ultimately, sustainable sales growth.
- Building strategic and inspiring content marketing
- Be able to build a clear and unique positioning
- Be able to create strong, customer-focused communications
- Understand how to engage and motivate your teams, suppliers and audience
[For Whom ?]
This seminar is aimed at company directors, heads of marketing teams and entrepreneurs who want to generate more engagement with their target audiences and increase their sales.
You’re looking for practical, hands-on training that will give you the benefit of international experience and proven, high-performance tools to develop your business, your teams and yourself.
An approach that offers you a clear and engaging value proposition for both your employees and your customers.
You will be asked to complete a questionnaire to ensure that your personal objectives match those of the programme.
Let’s
schedule
Duration:
14 hours
Timing:
From 9 am to 12pm and from 1pm to 5pm
Methodology:
Face to café or Visio Zoom
Prerequisite:
None : a working document is handed out
1 – Reflection and audit: evaluate your performance
- Keynote: Conference to raise awareness of the theme
- Taking stock of each company’s strengths: appreciative inquiry
- Competitive intelligence: how to measure your competitors’ performance
- Human and business assessment: evaluating your company’s current performance
- Real-life exercise: each participant works on their own company
2 – Creative strategy: Building a strategy that makes a difference
- What are the issues facing your company?
- Defining clear and engaging objectives
- Strategic tree: Definition and evaluation of key KPIs
- Defining strategic priorities
- Real-life exercise: each participant works on their own company
3 – Target effectively: optimise your efforts to reach the right customers
- Segmenting your target market
- Targeting: choosing an inclusive target for segmentation
- Creating a persona
- Real-life exercise: each participant works on their own company
4 – Value proposition: Define the added value that motivates your customers
- Building your positioning
- Developing a unique and strong identity
- Branding: Translating your identity into the marketing mix
- Create your storytelling and capitalise on your history
- Developing your Mission
- Vision: How to achieve your mission
- Real-life exercise: Each participant works on their own company
5 – Communication: communicating your added value effectively
- Building your sales pitch
- How to develop content and messages
- Digital transformation: how to translate these messages onto the web
- Which media to choose
- Social Selling: How to become the reference on social networks
- Real-life exercise: Each participant works on their own company
6 – Managerial skills: engaging your teams in your mission
- Increase your leadership
- Speaking: How to communicate like a leader and inspire others
- Management: How to engage teams in the mission using storytelling
- Customer focus: How to think empathetically about internal and external customers
- Corporate culture: How to build a corporate culture in line with your positioning
The terms and conditions and deadlines for access are as follows:
Trainees are considered to have registered when :
- The prerequisites and requirements have been identified and validated
- The agreement has been signed
- The invoice has been paid
Registration requests can be sent up to 5 working days before the start of the course.
A small dose of theory… because it’s important to speak from the same frame of reference.
Examples and role-playing… to illustrate AND exercises to do based on how you work.
An animated support will be commented on during the training and you will receive PDF summaries during the course.
Whether you are recognised as having a disability or not, making our training accessible to everyone is part of our commitment and corresponds to our vision of « respect » (no judgement and no discrimination).
respect (no judgement and no discrimination).
If you need compensation or adaptation in terms of content, materials, location, equipment, timetables or pace, we’re here to help! We can’t guarantee that we’ll be able to satisfy your needs, but we can
we can promise you that we will put all our energy into trying.
[Meet your coach]
After a career in international marketing and consumer research for major brands such as Coca-Cola, Yoplait and Alpro, Cyril JAMELOT founded Cecydi. He is now a Lecturer and Consultant in Strategic Storytelling and the author of several books, including « I love Marketing » and « Les secrets du Storytelling Stratégique ». He works with brands and those who shape them to help them capture attention and engage consumers through content, from market and consumer research to strategic consultancy and leading strategic storytelling seminars. He is also a regular speaker at business schools on consumer behaviour, innovation and creative marketing. Each intervention is an experience that delivers an impactful message, actionable strategies for measurable results, and teams that rediscover meaning and motivation, to finally generate an optimal customer experience.
